I almost came unstuck this week. Whose bright idea was it to begin a ‘writing A to Z’ when there aren’t many interesting topics beginning with B?
Oh, yes. Mine.
Right then. Rather than give up or miss a letter, I’m going to take a more holistic approach and look at the end product. In this case, the blog. Whether you’re in business, a creator, or simply want to write about a favourite hobby, blogging is a great way to make contact with like-minded people.
But where do you begin?
There are several questions you’ll need to answer before you start writing:
- Why – What’s the purpose of your blog? What are you hoping to achieve?
- Where – What blogging site/platform are you going to use?
- Who – Your audience.
- What – Subject matter. (not quite the same as the purpose).
A simple question but one that you need to answer before you start. Why are you blogging? Are you so enthusiastic about your favourite hobby that you want to share it with the world? Or are you a business guru with a lifetime of knowledge to share with colleagues in your field? Or maybe you make something amazing and need a platform to tell the world how great it is so that you can sell more? Whatever the reason, you’re going to need a place to call ‘home.’
There are several good blogging sites out there, with prices that range from ‘free’ to ‘premium’.
With a variety of ready-made themes to choose from and customise, WordPress is the most popular blogging site on the Internet. An impressive 60% of the world’s blogs are hosted on WordPress and you can even, for a price of course, link a WordPress site to your own domain. WordPress does have a high learning curve but is rewarding in the amount of customisation possible. If you want the most professional-looking blog and you’re willing to put in the time to get it just right, WordPress is your platform.
Medium is a great site if you simply want to concentrate on sharing your writing with others without the bother of customisation. You can choose to monetise your page for members only, where you are paid for your contribution based on the amount of engagement your stories generate and ‘claps’ you receive.
Blogger has been around since 1999 and is now owned by Google. The customisation tools are far more basic than WordPress but they’re easy enough for a beginner to use and with a Google ID you can log in and be blogging in a relatively short time. A good place for hobbyists and people who want to reach out to others with similar interests.
Wix and Weebly are quite similar and both have easy customisation that allows anyone to make a professional-looking blog in a short time. Both are great platforms for beginners because the tools are so easy to use. Wix has an AI that will help you to build your site based on the questions you answer and Weebly allows you to drag and drop elements right on to your page and build as you go.
Okay, so you know why you want to blog and you’ve settled on a site and made it your own. Before you sit down and start writing, you need to decide whose attention you want to capture. There’s no use in putting all those lovely words and images out into the void without having somewhere to aim them.
You need an audience.
What’s the point in putting all your time and energy into telling people how to make the world’s best cottage pie, complete with pictures and a ‘how to’ video, if you’re going to then go and target a vegan community? Unless you’re aiming to have the most short-lived food blog in the history of the Internet, you need to find the right audience.
As a writer, I share links to my blog in online writers’ communities, Twitter and Linkedin.
Use a little ‘Google-Fu’ before you start work, and look for online communities you can join to find people who share your interests. And once you get their attention, make sure you hold it by adding a ‘subscribe’ button to your home page. Of course, to keep their attention you’re going to have to decide what you’re going to write about.
Choose a topic that you love to talk about. Passion for your subject matter will come through in your writing, so blog about what you love. Make sure you know your subject well. There’s nothing worse than looking for advice on something, only to find a blog that gives vague or incorrect information.
And that’s it. You’re ready to go off and create. If you write it, they will come. If you write it well, they will stay.
Leave me a comment with your blog address and I’ll come and say hello.